Mayo Clinic Blogs

Center to host Summit, Network member meeting in Florida

Lee Aase — Mon, 13 Dec 2010 14:32:08 +0000

The Mayo Clinic Center for Social Media is hosting its first major event for members of the Social Media Health Network and for others interested in health-related applications of social media, March 14-16, 2011 on Mayo Clinic’s Jacksonville, Fla. campus.

The week kicks off with pre-conference workshops for the Health Care Marketing and PR Social Media Summit, presented by the Mayo Clinic Center for Social Media and Ragan Communications. Mark Ragan will be the drill instructor for the Monday morning social media boot camp, and Shel Holtz and I will lead the afternoon workshop on the transformational power of communities.

Tuesday is the full-day conference, with a strong lineup of presentations and a lunchtime panel. I’m particularly pleased that three members of our Advisory Board will be sharing their knowledge and perspectives in the afternoon session. (Speaking of our Advisory Board, we hope to have the remaining members named in the next week or so.)

Tuesday evening and Wednesday will offer special events for members of the Social Media Health Network, including our first Member Meeting/Unconference.

Member benefits for the Network include a $250 discount on the conference registration and free admission to the afternoon pre-conference workshop, bringing total savings for Network members to $495. If your organization has joined the Social Media Health Network, send us an email requesting the link for the registration page with member savings.

If you’re interested in more information about joining the Network, send us an email or call 507-538-0492 to arrange an opportunity to discuss.

Help Wanted: Arizona Position Posted

Lee Aase — Thu, 09 Dec 2010 15:22:58 +0000

In August, we posted openings for new staff positions with the Mayo Clinic Center for Social Media. We’re pleased at the progress we’ve made in hiring good people for several of the positions, including manager Ron Petrovich, and in future posts I will introduce you to the new members of the team.

One of the positions was delayed in posting, however, and is just now open for applications. It’s based on our Phoenix/Scottsdale, Ariz. campus. The primary focus will be on-site strategic consultation and training in social media for Mayo staff and business units. The role will be both internal and external; helping our staff use the tools and platforms the center is developing to accomplish Mayo’s business objectives, but also developing resources to be shared through the Social Media Health Network. Video experience and/or fluency in Spanish are a plus.

To learn more or to apply for the Arizona position, see posting #8379.

New Staff and Progress Update

Lee Aase — Tue, 23 Nov 2010 12:27:04 +0000

We’re pleased to introduce our newest staff member, Ron Petrovich, who began work yesterday as a manager in the Mayo Clinic Center for Social Media.

Ron’s background is in television; after serving as news director for local TV stations in Milwaukee and Indianopolis, he most recently worked at Medstar, a producer of television and new media medical and health information.

You can connect with Ron on Twitter at (@RonaldPetrovich).

Over the last several weeks we have been focusing on staffing and other development issues for the Center. As we start to get staff on board, we’ll be working through the process of selecting the remaining members for the External Advisory Board (which is a big job because we had 120 highly qualified applicants for the remaining 12 spots) and making plans for our first events through the Social Media Health Network.

Watch for further announcements in the coming days and weeks.

Cost-Benefit Analysis of Social Media

makalajohnson — Wed, 10 Nov 2010 12:00:53 +0000

Wendy Swanson, also known as Seattle Mama Doc, writes a blog for Seattle Children’s Hospital. At the Social Media Summit 2010, she led a panel discussion, asking questions that got at the cost of social media: time. However, in this video she also discusses the importance of social media for connecting with patients.

Great Increase in Hospitals using Social Media

makalajohnson — Mon, 08 Nov 2010 12:00:16 +0000

Edward Bennett manages web operations at the University of Maryland Medical System. In this video, he summarizes his Social Media Summit 2010 presentation on social media strategy.

Fitting social media into already-crowded workday? It's not as hard as you may think.

makalajohnson — Fri, 05 Nov 2010 12:00:27 +0000

Joel Streed is a member of the syndicated and social media team at Mayo Clinic. He shares with us a recap of his Social Media Summit 2010 presentation on fitting social media into your workday.

Red Cross uses Social Media during Crises

makalajohnson — Wed, 03 Nov 2010 12:00:45 +0000

Laura Howe is the Senior Director of Public Affairs for the American National Red Cross. In this video, she briefly recaps her Social Media Summit 2010 presentation on the American Red Cross’ use of social media when responding to crises.

Starting Hospital Blogging

makalajohnson — Mon, 01 Nov 2010 12:00:18 +0000

Melissa Jeltsen is a writer and blogger who oversees the day-to-day operations of Thrive, Children’s Hospital Boston’s pediatric health blog. She briefly discusses her Social Media Summit 2010 presentation on hospital blogging.

Jumping into Hospital Blogging with Both Feet

makalajohnson — Fri, 29 Oct 2010 12:00:38 +0000

Matt Cyr directs patient and family communications at Children’s Hospital Boston and co-manages the hospital’s social media. He summarizes his presentation on jumping into hospital blogging.

Professional Storytelling

makalajohnson — Wed, 27 Oct 2010 12:00:40 +0000

Ryan Squire is the Program Director for Digital and Social Media at The Ohio State University Medical Center. He summarizes his Social Media Summit 2010 presentation on how to get the media to tell your story.